Video Too Heavy? Compression Guide for Social Media

Every social platform has its limits. Discord limits free users to 25 MB; WhatsApp compresses violently beyond 16 MB. **The Magic of Two-Pass Encoding**: To reach a precise weight (e.g., 24.9 MB for Discord), PulsConv uses two-step encoding. The first analyzes video complexity; the second adjusts the bitrate to fill exactly the available space with the best possible quality. **H.264 vs. H.265 Codec**: H.264 remains the most compatible. H.265 (HEVC) allows halving the weight but may not be playable on some old smartphones. **Expert Tip**: For social media, don't exceed 1080p resolution. On a phone screen, the difference from 4K is invisible, but the file weighs 4 times as much. Our social optimization tool takes care of all these settings for you.